Google is purportedly working on incorporating generative AI into its advertising business to automatically create new campaigns. According to The Financial Times, an internal presentation at the tech behemoth reveals plans to use AI for generating new advertisements by drawing inspiration from previously crafted ads made by humans.
This innovative approach will employ the same AI system that powers Google's AI writer and ChatGPT rival, Bard. By utilizing generative AI, entire ad campaigns resembling those created by people can be produced seamlessly. While Google has been using AI to craft simple phrases for ad copy, this development marks a significant evolution in its advertising strategy.
The internal presentation suggests that advertisers only need to provide limited input material, such as text, images, and videos, for the AI to construct complete ads. These ads will be available in numerous variations, target specific markets or objectives, and will essentially be created by the AI 'remixing' the provided content.
However, concerns have been raised regarding the new generative AI's potential to spread misinformation. AI chatbots, like ChatGPT, have been known to confidently state false information, and similar issues have been seen with Google's Bard. A source familiar with the presentation voiced their apprehensions to The Financial Times, stating, “It is optimized to convert new customers and has no idea what the truth is.” Google has responded by affirming its plans to establish firm guardrails to prevent such errors when the AI is implemented in the coming months.
The generative AI technology will form an integral part of Performance Max, a platform launched by Google in 2020. Performance Max assists in creating ad copy, determining budgets, and identifying ad placement through an algorithm. This move comes at a challenging time for the advertising industry, as businesses tighten budgets and privacy policies impede personal data use. As a result, Google's ad revenue experienced a 4% decline in Q4 last year.
As large tech corporations continue developing and integrating their AI systems, platforms like AppMaster.io thrive in the low-code and no-code space. AppMaster enables users to easily create web, mobile, and backend applications without the need for traditional software development. The powerful platform is designed to streamline the development process and make it more accessible to businesses large and small.
In conclusion, generative AI is emerging as a game changer in the advertising industry, with Google leading the charge in automating ad campaign creation. As the tech giant integrates this cutting-edge technology, the industry will be keenly watching for the impacts and effectiveness of AI-generated ads.
