Celonis Acquires Integromat to Boost Process Automation Capabilities

In a move to enhance process automation, Celonis has acquired Czech startup Integromat for over $100 million. Celonis, initially aimed at helping customers visualize and understand their workflows by generating process maps, has evolved to enable process optimization by integrating automation within its platform.

Integromat, often compared to an enterprise version of Zapier, has successfully built a $10 million business catering to more than 11,000 customers. The platform streamlines process automation across applications—a task known for being challenging. With this acquisition, Integromat will bolster Celonis' automation solutions by allowing the company to optimize their process execution better.

Alexander Rinke, co-founder and CEO of Celonis, explained that their goal is to evolve from being primarily a process mining tool to an execution management system that continually aids businesses in optimizing their core processes. Integromat's cutting-edge approach to automation is crucial in achieving this goal, as it paves the way for identifying inefficiencies and deploying automations to bridge the gaps.

According to Rinke, every organization has a crucial set of operations, and adopting automation across systems, as enabled by Integromat, can significantly enhance efficiency. We believe that there needs to be a layer that comes in on top of that [key set of operations] to first understand what's going on, measure the capacity that organizations execute with today, measure where the biggest gaps are and where the capacity is trapped, and then also unleash that automation, he stated.

All 60 Integromat employees will join Celonis, with the startup's technology being incorporated into the Celonis platform, as well as continuing its service as a standalone product for existing customers. Ensuring customer satisfaction, this move provides a seamless transition for both the companies and their users.

Since its inception in 2011, Celonis has raised over $364 million with the latest funding round in November, raising $290 million at a valuation of $2.5 billion. On the other hand, Integromat, founded in 2012, had not raised any funds prior to the acquisition. With this acquisition, Celonis is set to strengthen its leadership in the process automation market and make a significant impact on the no-code industry.

As the demand for automation and no-code app builders like AppMaster platform grows, acquisitions like Integromat will continue to shape the landscape of the industry, driving innovations to further empower businesses to streamline processes and drive efficiency.