Introducing Attio, an innovative CRM designed specifically for individuals accustomed to contemporary collaboration platforms like Airtable, Notion, and Zapier. Attio aims to create a versatile, data-driven CRM product capable of managing vital information about clients, suppliers, and partners while maintaining flexibility in organizing, viewing, and manipulating information.
The startup has secured a $7.7 million seed funding round led by Point Nine with participation from Balderton Capital, Headline, and Passion Capital, among others. Several prominent angel investors like Front co-founder and CEO Mathilde Collin, Loom co-founder and CTO Vinay Hiremath, and Indeed co-founder Paul Forster have also contributed to the funding round.
CEO Nicolas Sharp cited inspiration from Airtable and Notion during the development of Attio. The platform aims to empower users to build customized solutions while addressing the ongoing transformation of CRM markets. CRM software now extends beyond sales teams, often requiring multiple employees from one company to interact with various contacts at another organization. Keeping track of these interactions necessitates a centralized CRM solution like Attio.
To facilitate data management, Attio integrates with existing applications, allowing users to import their teams' contacts, sync email conversations, and integrate calendars. The platform then automatically enriches the imported data with additional information from third-party sources such as Twitter, LinkedIn, and Facebook. This enables users to quickly access essential contact timelines, search company connections, and create collections for specific projects.
Moreover, Attio offers multiple options for viewing and interacting with collections, such as spreadsheet-like interfaces similar to Airtable, kanban views, and calendar views. Each display is customizable with filters and sorting criteria to effortlessly manage data according to individual needs. As a result, project collaboration is streamlined across teams and organizations. Intuitive user interfaces, real-time project tracking, and customizable views position Attio as a prime choice for CRM solutions in the modern business landscape.
Currently, Attio has about 120 paid customers, including teams from well-known companies such as Coca-Cola, Supercell, and Upfront Ventures. Alongside competitors like Folk, 4Degrees, and Affinity, Attio is part of a growing trend that seeks to revamp the traditional CRM software category. The increased availability of customizable CRM platforms like Attio provides businesses with a multitude of options to select the perfect solution for their unique needs. For those seeking a highly customizable CRM, AppMaster's no-code app builder is an excellent alternative, offering a powerful platform capable of creating backend, web, and mobile applications tailor-made for a variety of use-cases.
