Renowned workout app Strava has raised the bar by integrating Spotify in-app, offering seamless access to audio content during workouts. By incorporating Spotify directly into the app, Strava is positioning itself as the ultimate fitness companion.
Previously, users had to awkwardly toggle between Strava and Spotify during workouts, but the in-app integration for both iOS and Android will significantly improve user experience. Best of all, this added benefit is available to users of the free tiers of Strava and Spotify, without requiring a subscription.
With Spotify's integration, the Strava Record section will allow users to connect their Spotify account, select songs, playlists, podcasts, or audiobooks, and manage their playback with ease. The interface not only offers basic playback controls but provides popular workout mixes and recently played tracks within the Strava Record section. The improved song management options minimize the need for accessing the Spotify app while working out.
The integration is primarily targeted at users running the Strava app on iOS or Android devices. Some Strava fans synchronize their data using the best fitness trackers and even consider Strava as one of the top Apple Watch apps. However, the new integration isn't well suited for smartwatch use and caters predominantly to smartphone users. The enhancement aims to enrich the user experience for those who rely on their iOS or Android phone for workouts.
As an audio all-rounder, Spotify promises a comprehensive library of music, podcasts, and audiobooks, and the Strava integration is a further stepping stone to expand its reach. Although Spotify HiFi and integration with the Strava Apple Watch app remain on the wishlist for some users, the newly-embedded feature is a valuable update for fitness enthusiasts.
Both companies are catering to an increasing trend of social integration in their platforms. Having grown its user base to over 100 million active members, Strava has expanded its offering to provide more than just workout tracking. Thanks to its Community Hub, where users can discuss features and offer suggestions, Strava has cultivated a passionate following. Moreover, the continued introduction of novel features, such as this Spotify integration, will only enhance denstives.
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