Microsoft's ChatGPT-Powered AI Makes Its Way Into Bing Search Results

Microsoft is taking a significant step in the chatbot realm by integrating its ChatGPT-powered artificial intelligence (AI) into Bing search results. This means that users may encounter the chatbot while conducting searches on Bing, without specifically requesting its assistance.

This development was first observed by tech website Bleeping Computer, which carried out a test search for 'winver'. The test showed that the Bing AI appeared and provided relevant information, drawing from five sources complete with links. Additionally, a chatbox appeared, allowing users to continue interacting with the AI regarding the query.

The 'winver' command, when entered in Windows, prompts the operating system to reveal the exact version of Windows 11 or Windows 10 being used. The Bing AI efficiently explains this concept and more, which pops up at the top of the search results page.

In a trial run of Bing.com searches, the chatbot did not always appear for all queries but was accessible in some instances at the bottom of a top result with suggested questions. This allowed users to engage the AI in the conversation concerning the query further.

It seems Microsoft is in the early stages of integrating its ChatGPT-powered AI into Bing search results, with the chatbot appearing for a limited number of queries at present. Users will need to be signed up for the new Bing AI to benefit from this feature.

However, there are some concerns surrounding this development. First, Microsoft must ensure that its AI delivers accurate, reliable answers and avoids disseminating misleading or incorrect information. Despite Microsoft's confidence in the system, there remains the possibility of issues arising since the chatbot is still under development.

Secondly, some websites may worry about losing traffic as a result of the chatbot, fearing that users may not explore search results beyond the AI-generated response. While the Bing AI clearly credits the sources used to formulate its answer, users may be more inclined to engage with the chatbot rather than visit the cited websites as typically experienced during a search.

This situation suggests that Microsoft could benefit from increased chatbot engagement at the cost of traffic to smaller web properties that supply information and enable the Bing AI to generate answers. The fairness of this aspect remains up for debate, emphasizing one of the more complex issues underlying the broader adoption of AI tools like the new Bing search.

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