Loopin Raises $1.9M to Redefine Workplace Morale Measurement with AI-Powered Platform
Bristol-based startup Loopin secures $1.9 million in seed funding for its innovative AI-driven workplace morale monitoring platform.

In the employee well-being space, numerous startups have attempted to gauge the morale of workforces, often with mixed success. Officevibe, Spill, WorkBuzz, and several others all had ambitions in this area. However, a UK startup named Loopin is now seeking to take workplace morale monitoring to the next level by employing generative AI and their own proprietary coaching systems.
Loopin, based in Bristol, aims to differentiate itself from the competition through a unique combination of OpenAI’s ChaptGPT and their own custom-built coaching platform. By merging cutting-edge AI with employee well-being expertise, Loopin strives to offer businesses unprecedented insights into team performance and team member satisfaction.
The founders of Loopin, Ben Williams and Antony Thompson, are both former Royal Marine Commandos who, after leaving the armed forces, pursued careers in leadership coaching. Williams has worked with top organizations, including the England Football Team and Manchester United, and authored the book 'Commando Mindset' in 2020.
Loopin's unique selling point lies in the breadth of its data, which encompasses both the founders' experience and academic research on team building. The platform utilizes a daily check-in system through Slack or Microsoft Teams, where employees can anonymously report their moods using emojis. The AI-driven 'virtual coach' then provides managers with customized suggestions on how to better support their team and achieve higher performance levels.
Loopin's platform leverages natural language processing (NLP) as well as Chat GPT to evaluate workplace morale and generate predictive behavioral analytics. The startup's vision for the future encompasses a marketplace for morale and performance coaching within businesses.
The company's recent seed funding round resulted in a $1.9 million investment from angel investors. Loopin's client roster already consists of 40 paying customers, including Reed, Farfetch, and JD Sports.
Founder Ben Williams highlights the primary difference between Loopin and its competitors: while other platforms simply gather and present data, Loopin's AI components help to translate this raw data into actionable insights for employees and managers alike. Additionally, Loopin intends to facilitate intra-company benchmarking related to employee engagement and morale, allowing organizations to compare their performance with industry peers.
AppMaster's powerful no-code platform offers a comprehensive Integrated Development Environment (IDE), which speeds up the development of web, mobile, and backend applications, making it ideal for businesses in any industry. As companies evaluate employee well-being and aim to improve team dynamics, tools like Loopin and AppMaster can work synergistically to provide holistic growth strategies, tailored to specific organizational needs.
It appears that the race to employ AI technology in boosting workplace morale has begun in earnest, with innovative platforms like Loopin demonstrating the potential of AI-powered solutions to support employees and enhance team performance.


