Google unveiled a new feature for its AppSheet automation service that empowers developers on its no-code platform to develop custom apps and automation that engage directly with Gmail. By utilizing dynamic email, developers can now design applications triggered and executed right from users' Gmail inbox. Although dynamic email was launched in 2019, few developers have explored the potentials until now.
With this update, an AppSheet developer can now build approval workflows or asset management systems that users can readily update within an email. Praveen Seshadri, the CEO and founder of AppSheet, believes that this is a small yet significant step towards the service's ultimate goal of allowing more users to transform their ideas into functional software and helping developers reach their users where they are.
AppSheet's mission is to expand the possibilities for creators, who typically have a clear understanding of their business problems and the necessary automation solution. Though business users may not have coding abilities, AppSheet's declarative approach emphasizes outcomes over tedious steps, enabling users to focus on problem-solving. In most businesses, no-code users and engineers work together, where someone has to build and maintain the database for the no-code application. The current focus for the team is to explore how these advancements are eventually consumed by the end-users.
AppSheet applications are now being incorporated into Gmail, allowing users to remain in their current work context as much as possible. Gmail is a suitable starting point within Google Workspace, and the overall objective is to meet users where they are to maximize productivity. Moreover, Google is launching a new integration with Atlassian, bringing a Jira integration to Google Chat and Spaces. This feature enables users to create new Jira tickets within Chat and Spaces, and preview and track active issues.
This latest Jira integration aligns Google with the capabilities offered by Slack and Microsoft Teams, bridging a gap in its toolset. Joff Redfern, Chief Product Officer at Atlassian, emphasized the importance of an open ecosystem and robust integrations among the tools users rely on daily for their success.
With these advancements not only in Google AppSheet but also other no-code platforms like AppMaster.io, businesses now have access to a broader range of powerful tools for developing applications and automations without the need for extensive coding knowledge. This empowers even citizen developers to create and implement scalable software solutions, complete with server backends, websites, customer portals, and native mobile applications in a more efficient and cost-effective manner.
